Jelly Roll in collaboration with HEYDUDE launched a limited-edition line of jet-black loafer debossed with some of Jelly Roll's most iconic tattoos including. The shoes sold out. Completely and quickly. But Jelly Roll is all about "second chances" so the HEYDUDE activation at Stagecoach not only restocked the Jelly Roll Suede Debossed Wally, but also introduced HEYDUDE Blanks, and gave festival goers a chance to get their own temporary Jelly Roll event tattoo.

The entire activation was design to look like a tattoo parlor complete with reclining leather tattoo beds. Jelly Roll's tattoos attract so much curiosity and attention that bringing in Artistic L.A. to create custom transfer tattoos was the perfect creative tie in for the event.

Artistic L.A. had a lineup of two artists over the full three days of the Stagecoach Festival. The transfer tattoos were selected from the Jelly Roll shoe line. The "Bad Apple" and "Beautifully Broken" skull were definitely the most popular designs with festival goers. Die-hard Jelly Roll fans walked away with a "bad apple" or "beautifully broken" tattoo on their cheek. Which cheek was up to the customer ;-)

The activation was also allowed people to spin their own custom HEYDUDE Blanks, and Artistic L.A.'s lead artist, Karina, was super happy with her comfy, purple loafers!